Hazem Helal is a distinguished business leader with 20+ years of experience in creating & executing commercial strategies across various industries. His career began at Procter & Gamble (2004-2016), where he served as Commercial Director for Egypt, Lebanon, Syria, Jordan & Iraq.

In 2018, Hazem transitioned to the real estate sector, joining Mountain View as Commercial Director (2018-2022). Over this 5-year journey, he reshaped go-to-market strategies and sales operations, driving unprecedented growth from 2 Billion EGP in 2018 to over 30 Billion EGP in 2022.

Leveraging his real estate and commercial expertise, Hazem was appointed Vice-Chairman of El Ahly Sports Facilities Company, the real estate arm of the Club of the Century. He currently leads its visionary, first-of-its-kind project, overseeing the mega development to build a new stadium and sports city. 

In parallel, Hazem founded Potentializer in 2023, aiming to enable businesses and organizations to realize their potential through revamping commercial strategies, co-founding and mentoring startups across various sectors.

Hazem is a graduate of Harvard Business School (2024) and the Engineering School at the American University in Cairo (2003). He serves on several boards of public and private companies, is a core member of the Amcham's real estate committee, and is an angel investor to many startups in Egypt.